Marketing & Pricing

Organic Market Overview

Whether you’re looking for the size of the organic market, organic industry trends or insights into the organic consumer, OTA is here to help.

ota.com

PA Farm Market Finder

The PA Farm Market Finder is an interactive map that allows you to search for farmers markets, on-farm retail markets, and public markets, or all three. The map includes a zoom-in feature and color coding to reflect different market types. Simply click on a dot on the map and the information about that market will appear, including contact information and website, if they have one. 

extension.psu.edu

PA Preferred Organic™

PA Preferred Organic™ is a PA Farm Bill initiative to grow market opportunities for Pennsylvania farmers and keep PA a national leader in organic production.

PA Preferred Organic™ aims to provide farmers and agribusinesses with a brand identity for the products they grow and produce, creating opportunities for Pennsylvanians to easily identify and purchase PA grown and processed, USDA certified organic items.

Can you check any of these boxes?

• Are you a USDA certified organic farm based in Pennsylvania?
• Do you process foods made with USDA certified ingredients that are Pennsylvania grown?
• Do you operate a restaurant, retail space, or farmers market that sources from USDA certified organic PA farms?

PA Preferred Organic™ offers the following free membership benefits:

• Use of the PA Preferred Organic logo on qualified products and marketing materials
• Statewide network of Pennsylvania farmers, producers, and agribusinesses
• Free point of purchase materials
• Free inclusion in large, statewide marketing campaigns
• Mini Marketing Grants (coming soon)

Once your application is approved, you can create a profile for your business on the PA Preferred® site.

For more information or to receive the application form, please contact the PA Preferred Organic™ Program by email at RA-AGPAPOrganic@pa.gov or by phone at 717-787-6006 or visit: https://www.papreferred.com/

papreferred.com

Penn State Extension

Penn State Extension has a catalog of educational events, programs, and resources for organic producers, agricultural professionals, and the general public. 

You can sign up to receive news and updates from the Penn State Extension business team. Business team newsletters discuss topics of financial management, business transitions, sales and marketing, workforce development, and more.

For more information on organic farming regulations and production marketing practices, read the Penn State Organic Crop Production Guide.

extension.psu.edu

Small Organic Farmer Marketing Toolkit

This Marketing Toolkit is designed to provide you with the concepts, strategies, and insights needed to successfully market your organic products, boost sales, and expand your customer base.

This Presentation and a Free, Downloadable Print Version of the Toolkit Are Made Possible by an Organic Market Development Grant from the U.S. Department of Agriculture (USDA) Agricultural Marketing Service, Marketing to Expand Economic Opportunity for Small and Underserved Farmers.

ccof.org

U.S. Department of Agriculture Agricultural Marketing Service (USDA AMS) 

USDA Market News provides price, volume, and other related information for commodities and products grown, processed, and certified to USDA’s National Organic Program standards.

ams.usda.gov

U.S. Department of Agriculture (USDA) Organic Integrity Database

Find a specific certified organic farm or business, or search for an operation with specific characteristics. Listings come from USDA-Accredited Certifying Agents. Historical annual lists of certified organic operations and monthly snapshots of the full data set are available for download on their data history page. Only certified operations can sell, label, or represent products as organic, unless exempt or excluded from certification.

organic.ams.usda.gov

U.S. Department of Agriculture (USDA) Organic Surveys 

The organic surveys provide acreage, production, and sales data for a variety of organic crop and livestock commodities, as well as organic marketing and agricultural practices. The first survey was conducted in 2008 to support an emerging organic industry. The 2008, 2014, and 2019 organic surveys are Census Special Studies, conducted as follow-on surveys to the Census of Agriculture. These data collection efforts surveyed all known organic operations in the U.S. The 2011, 2015, 2016, and 2021 certified organic surveys were conducted in cooperation with the USDA’s Risk Management Agency in an effort to expand the number and variety of premium price elections for certified organic crops. Reports and highlights from the organic surveys are available on their webpage.

nass.usda.gov

U.S. Organic Grain Initiative

The U.S. Organic Grain Transition and & Long-term Procurement Program is a partnership between Bell & Evans, Cargill, and the Rodale Institute to support grain producers in transitioning to organic and developing long-term contracts to sell organic-certified corn and soybeans to Bell & Evans. During transition, growers can market grain to Cargill as conventional or non-GMO.

usorganicgrain.com

Webinar: Marketing Opportunities for Organic Farmers in Pennsylvania

Join the Rodale Institute, Kitchen Table Consultants, Penn State Extension, and the Pennsylvania Department of Agriculture to explore organic market opportunities, build out marketing plans, and become a PA Preferred farm.

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